The more things change, the more they stay the same

Do yourself the favour and Google the meaning of this saying. Wikipedia has it as:

Turbulent changes do not affect reality on a deeper level other than to cement the status quo.”

There is even a song from Bon Jovi about it, with the same name:

“The more things change the more they stay the same
The more things change the more they stay the same

Ah, is it just me or does anybody see
The new improved tomorrow isn’t what it used to be
Yesterday keeps coming around, it’s just reality
It’s the same damn song with a different melody
The market keeps on crashing

Tattered jeans are back in fashion
Instead of records, now it’s mp3s
I tell you one more time with feeling
Even though this world is reeling
You’re still you and I’m still me
I didn’t mean to cause a scene
But I guess it’s time to roll up our sleeves

The more things change the more they stay the same
The same sunrise, it’s just another day
If you hang in long enough they say you’re coming back
Just take a look, we’re living proof and baby that’s a fact
You know the more things change the more they stay the same
The more things change the more they stay the same

You’re either running round in circles or you’re running out of time
Everybody somewhere either 12, 3, 6 or 9
The times they are a-changing
We’re here to turn the page
It’s the same old story but it’s told a different way

The more things change the more they stay the same
The same sunrise, it’s just another day
If you hang in long enough they say you’re coming back
Just take a look, we’re living proof and baby that’s a fact
You know the more things change the more they stay the same
Never and forever just keep coming back again
Don’t hold out for tomorrow or hold onto yesterday

The more things change the more they stay the same
The more things change the more they stay the same
The more things change the more they stay the same”

People don’t deal well with change, or so we thought. The lockdown period showed us that most people adapt quickly enough to ensure that they preserve whatever is important to them, to ensure that they remain relevant.

Today we mark the big change at Spesres. We spent the last 4 months planning for a change in the way we dress ourselves. The way we talk to clients and students. The way we present ourselves, our brand. And, finally, here it is. Our new coat of paint.

Our main attributes are:

  1. We are strategic in our aim
  2. We care
  3. We communicate well, internally, and externally
  4. We are practical

These are fundamentals that exemplifies what we stand for, while also pointing towards the direction we are aiming for.

The reality is that we have not changed our priorities. We have not changed our DNA. We have not looked at dramatic shifts in operations or what we aim to achieve.

This new brand represents what we have always built on, what we desired to achieve, what we believe in. It assists us to define what we stand for, to communicate more effectively and to ensure we speak within a unified approach.

Yes, we have changed, but “the more we stay the same” is a promise. We will still train students; we will same deliver quality. We will still be relevant. We still aim to ensure that every promise we make is fulfilled.

We remain Spesres

Written by Rudolf Rautenbach

2 thoughts on “The more things change, the more they stay the same”

    1. Tsepang Setipa

      I love it. The commitment that SPESRES continues to make to train students and contribute to social and youth development is what is needed nin these times of uncertainty. Bravo SPESRES and well done on your fresh looking new corporate identity.

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